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The 10 Biggest Salesforce News Stories Of 2021 (So Far)

Salesforce continued to make headlines in the first half of 2021, with the company’s $27.7 billion Slack acquisition and record earnings topping the list of the biggest stories so far this year.

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Record-setting earnings, closing its $27.7 billion Slack acquisition and new capabilities across its technology stack and its plethora of subsidiaries — from Digital 360 and Einstein to Tableau and MuleSoft — has made 2021 a standout year so far for software giant Salesforce.

The momentum led to a pronouncement in May by Salesforce CEO Marc Benioff on the company’s quarterly earnings call that the customer relationship management (CRM) tech firm is “about to pass SAP as the largest enterprise applications company in the world” and repeated his expectation of reaching $50 billion in revenue by its fiscal year 2026.

The company’s momentum also has its partners excited for the future, particularly around the Digital 360 solution unveiled last year that combines Salesforce’s Marketing, Commerce and Experience clouds.

“In today’s world, companies cannot survive without a Digital 360 roadmap,” Gerard Szatvanyi, CEO of Quebec-based Salesforce partner OSF Digital told CRN, “which is all about using Salesforce and cloud technologies to become customer-centric while capturing and using data to make smarter decisions.”

Dave Becker, senior alliances manager at Chicago-based Salesforce partner Avionos, said he’s looking forward to learning about how Salesforce will add content management system (CMS) capabilities into Digital 360, allowing organizations to run on one platform and “providing everything from a seamless experience to in-depth analysis of their customers from initial interaction through long-term relationships.”

Here’s where else Salesforce has made headlines this year, so far.

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