Managed services News
Cytracom Execs On ‘Blazing A Trail’ For MSPs To Manage Security
CJ Fairfield
‘We’ve shifted networks and the identity-based model and what we want to do is create better integrations, tighter integrations, to the identity providers and identity tools that MSPs are using today,’ says Cytracom CEO Zane Conkle. ‘We’re blazing a trail as it relates to capabilities and value that we’re adding and enabling MSPs to extend to their customers.’
Cytracom is also doubling down on its commitment and investment to the MSP community this year. Talk to me more about that.
Conkle: We’re bringing on Jim [Hamilton, VP of channel] to run channel. Cytracom is a known brand in the MSP space. We brought in a new product to market last year, and we really believe that bringing Jim on board is going to be critical to better engage with our partners in the community at large. So not only are we continuing to develop products for this community for MSPs but we will continue to invest in this market more broadly.
Tippet: When the company was founded back in ‘08 the goal to make VoIP (Voice over Internet Protocol) simple was driven by community engagement and the enablement resources. The channel presence was key back then. The product is very mature and our channel program is very mature as we’ve expanded around voice and UCaaS (Unified communications as a service) to now having voice communication, network connection and security. There’s investment in enabling the channel and creating educational content and advisory councils. We’re doing for network connectivity to security what we did for voice back then. We’ve turned the network on its head and we’ve made it user based, identity based and software defined. We’ve literally made it very simple, just like we did with voice back in the day.
In order to translate that out and enable our partners to leverage what we’ve built, we’re doubling down on the community effort. The advisory councils are key. What are they running into? Where do they need help? Our educational resources with Cytracom University are expanding and coming back out. Connecting the dots in the community is really key for us. We’ve seen success with it in the past and we’re increasing our investment there.
