Data center News

WATCH: Nutanix SVP Of Global Marketing On The Two Incentives Partners Need To Know

Nutanix’s channel charter includes a number of marketing incentives to help partners close deals and win new customers. Executives discussed the details with CRNtv at the company’s annual customer and partner conference, .NEXT 2019.

“Xpand is a platform that allows us to automate a lot of the marketing to help our partners be more successful in reaching their customers,” said Chris Kozup, senior vice president of Global Marketing at Nutanix. “A lot of the tools in Xpand automate the delivery of marketing campaigns whether it be email or social selling or webinars or even in-person field events as well. It’s a repository of resource where partners can go and have access to this great material and allow them to drive increased demand to customers.”

Xtribe is another incentive that enhances Nutanix’s engagement with partners.

“We want our partners and the sellers within our partners to be thinking about Nutanix all the time. So, Xtribe is an incentive platform it allows us to run, I would say, different mini-incentives if a seller would take the latest training on Nutanix Flow, for example, we would reward them with different types of incentives for this type of engagement.”

Watch CRNtv’s video for reaction from partners.