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WATCH: Bluecore CEO Discusses Retail Wins Using Google Cloud

Bluecore CEO Fayez Mohamood shares how his SaaS company is using Google Cloud to drive marketing campaigns for Tommy Hilfiger, Perry Ellis and Teleflora.

Google is winning over retailers with its cloud platform. The company has signed on seven of the top 10 retailers for its services, and Bluecore CEO Fayez Mohamood says the reason for that success is simple:

“Google Cloud is the easiest platform for us to build, test, develop and deploy machine-learning-based algorithms,” said Mohamood.

Bluecore is a retail marketing platform built on Google Cloud Platform, named by Google as the 2018 Google Cloud Technology Partner of the Year for Retail. The New York-based SaaS technology company uses Google App Engine, Google Compute Engine and Google BigQuery to create highly personalized automated email campaigns for clients like Tommy Hilfiger, Perry Ellis and Teleflora. The two companies unveiled an expanded partnership at Google Cloud Next 2019, demonstrating Google’s continued investment in the retail space as it seeks to build momentum and cut into rival Amazon’s territory. CRNtv learned more about Bluecore’s solution in an interview with Mohamood at Google Cloud Next 2019.

What advantages do you think Google Cloud has in the retail space?

“One of the reasons we’ve been with Google is they have great technology. With the advent of the cloud, a lot of retailers are trying to increase costs, drive revenues, drive their business goals and Google has been working with a lot retailers for a long time if you think about the Google ad products. So, almost every retailer is using Google to drive demand for their products so it’s only natural that they use Google to drive customer data, manage inventory and all of the back-end of the business as well. So, I think from that perspective, Google makes a ton of sense because you already have the relationship with them and you’re using them to drive a portion of your growth goals.”

What retail investments has Google Cloud made that are helping your business?

“One example is the recommendation algorithms they are investing in that take all sort of signals both from their website and any other properties that the retailer may have to boost conversions. We have our own recommendation algorithm but, ultimately, our goal to boost performance. So, an investment like that specific to retail is very exciting to us, again, because our goal is to drive performance to retail. If Google is building tech to do that, we can bring it to market really fast. That’s better for everyone.”

And how is that impacting your business? Tell us about your successes.

“We have customers seeing north of 30 [percent] to 40 percent increase revenue per email, which is a metric a lot of retailers care about because email channel is a big way of driving retention, revenue and repeat purchase rates. We are also seeing an increase in purchase rates in core categories, anywhere from 20 [percent] to 30 percent.”

For more coverage, watch the video included in this article.