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Salesforce Co-CEO Marc Benioff At Dreamforce 2022: We’re Larger Than SAP

Wade Tyler Millward

SAP “had a great quarter this quarter, $7.5 billion. We had a larger quarter – $7.7 billion,” Salesforce co-CEO Marc Benioff said during Dreamforce 2022.

Salesforce co-CEO Marc Benioff used his keynote at the sales and marketing software vendor’s annual Dreamforce event to declare his company No. 1 in its field and assert that his company pulled in more revenue – by some measures – than enterprise software giant SAP.

“Now listen, I have a lot of esteem for SAP,” Benioff (pictured) told an in-person audience in San Francisco, where Salesforce is based. “A lot of esteem for SAP. Amazing company. … They had a great quarter this quarter, $7.5 billion. We had a larger quarter – $7.7 billion. That means Salesforce is now the world’s largest enterprise apps company. Amazing.”

He continued: “World’s largest enterprise apps company … and we continue to deliver growth all the way to $31 billion this year. And we did it with our values and philanthropy and innovation and culture.”

[RELATED: Dreamforce 2022: The Biggest Salesforce And Slack News]

What Did Marc Benioff Say At Salesforce Dreamforce 2022?

Along with the 40,000 people in attendance in person for Dreamforce this week, the event drew 150,000 viewers online, according to Salesforce.

Benioff previously made his SAP boast in August during the company’s most recent quarterly earnings call. Salesforce reported $7.72 billion in revenue for the fiscal 2023 second quarter (ended July 31).

On July 21, SAP reported about $7.2 billion (7.5 billion euros) in revenue for its fiscal 2022 second quarter (ending June 30).

Scott Russell, the Germany-based company’s executive board member for customer success, said in a statement that the company still saw plenty of success with digital transformation during the quarter.

“As a technology pioneer, SAP has helped our customers innovate as they digitally transform in the cloud, laying the foundation for the opportunities customers and competitors are taking advantage of today,” Russell said to CRN. “SAP’s customers generate 87 percent of total global commerce ($46 trillion). Our cloud revenue jumped 34 percent in Q2 2022 – making it SAP’s largest revenue stream for the first time ever and marking a major turning point in our cloud journey.”

In a recent interview with CRN, Chris Heineken, CEO of Bozeman, Mont.-based Salesforce partner Atrium said customer demand for data analytics and artificial intelligence is helping to fuel business growth.

Atrium was also among a handful of Salesforce partners recently named as bringing the first industry-focused Slack services to market during the conference – alongside consulting giants Accenture, PwC, Capgemini, Deloitte and KPMG.

“Our business has doubled this year, and the year before as well,” Heineken said. “Productivity [is] definitely in fashion. Revenue predictability, definitely in fashion. How do I take these investments – and when we’re talking about analytics and data and then putting AI [artificial intelligence] to work and modernizing some of these platforms, and investments in Salesforce, what we’re really talking about is productivity.”

Although Benioff focused a large portion of his keynote on Salesforce’s public good initiatives, he also remarked on the growth of the company that’s important to partners. Here’s what you need to know.

Wade Tyler Millward

Wade Tyler Millward is an associate editor covering cloud computing and the channel partner programs of Microsoft, IBM, Red Hat, Oracle, Salesforce, Citrix and other cloud vendors. He can be reached at

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